Head of Marketing & Strategic Partnerships
Job Introduction
Do you have a passion for building brands, driving commercial growth and creating partnerships that make a real impact?
We're looking for an experienced marketing leader to join our team based from our Head Office in London Bridge, to shape the future of Southeastern's brand, customer engagement and strategic partnerships.
You'll lead a high-performing team, drive measurable business growth and play a pivotal role in delivering the transition to the Great British Railways brand.
Can you move people? Apply now.
What you’ll do
- Develop, lead and empower a high-performing marketing and partnerships team, building capability for the future
- Develop and deliver integrated marketing, brand and partnership strategies aligned to organisational and commercial objectives, working with functions and other business units to drive business growth and economies of scale.
- Lead annual marketing planning, budget management and performance reporting to maximise commercial return on investment
- Deliver customer acquisition, retention, loyalty and engagement activity across digital and traditional channels, maximising the value of owned digital and social channels
- Lead the organisation's brand strategy, governance and successful transition to the Great British Railways brand, creating opportunities for growth, customer engagement and positive brand advocacy
- Develop, deliver and evaluate integrated marketing campaigns, ensuring activity is customer-focused, commercially driven and insight-led
- Identify, develop and pilot innovative customer propositions, partnerships and collaborative initiatives that support GBR.
- Build and manage strategic partnerships that support revenue growth, tourism development and regional economic objectives
- Lead agency, supplier and commercial partner relationships, ensuring value for money and delivery against objectives
The experience you’ll need
To be considered for this role we recommend you demonstrate the below in your application;
- You dare to Lead - Inspiring leadership is what you do best
- You bring brands to life – You create compelling customer experiences whilst protecting brand reputation
- You connect strategy to results – You translate commercial objectives into impactful marketing, brand & partnership strategies
- You are commercially focused – You balance customer, brand and financial considerations to maximise ROI
- You build trusted relationships – You influence and collaborate with senior stakeholders and a partners to achieve shared outcomes
- You see opportunities before others do – You identify emerging trends, growth opportunities and innovative approaches to strengthen performance
- CIM or equivalent (Desirable)
As proud members of the Armed Forces Covenant and Disability Confident Scheme, we will offer you an interview if you apply under these schemes and meet the minimum criteria for the role. Find out more here.
Other things to know
- This vacancy may close early if we receive a large number of applications. So, make sure you get yours in early.
- All offers of employment are subject to satisfactory references, a right to work verification, a basic criminal record check, and a pre-employment medical assessment. Work visa sponsorship isn’t available for this role.
- If you applied but weren’t successful in getting a similar role at Southeastern, please wait six months before applying again.
Find out more about our recruitment process and get tips to help you apply.
What you’ll get in return
Along with your salary, the rewards you’ll get include:
- a final salary pension
- 25 days annual leave allowance (plus bank holidays)
- free rail travel across our networks.
Meaning you can feel secure in your career as well as fulfilled by your work. Click here to see our full range of amazing benefits.
A bit about Southeastern
We’re one of Britain's busiest train operators, serving London, Kent and parts of East Sussex. We run over 1,700 trains a day, carrying more than 500,000 passengers and serving 180 stations.
However, working on our railway is more than getting passengers from A to B. It’s about all the little moments that make a difference to their journey.
It’s also about making our railway a great place to work and building a team that represents the communities we serve. We’re committed to creating an inclusive, supportive environment, and we’re proud that this continues to be recognised through employer accreditations and our ongoing endorsement as a WORK180 Employer for Women.
Our ways of working are what we expect of everyone at Southeastern. They are powerful. Tiny moments, every day, from every one of us, add up to massive, positive change. Improving how it feels to work here and how it feels to travel with us.
At the heart of everything we do, our Safeguarding Team works to keep our customers, colleagues, and the public safe by improving safeguarding measures and knowledge making sure everyone gets home safe, every day.
SE Trains Limited
